The popularity of Instagram is on the rising trend since it first debuted back in 2010. Just after Facebook, Instagram is the second most popular social media platform with millions of active users and this is the biggest reasons why more & more companies want to promote their products on Instagram.
If you check the statistics then you will find that the promotional advertisements on Instagram have doubled in the last few months, as a result of the fact that Instagram is now measured the best social media platform of a social media agency. So here we talk about the factors that make this social media platform so attractive to users, and how can a marketer take the gain of it?
According to the metrics
“Engagement” is very hard to compute, and engages a number of different factors or in a few simple words, it’s your way to engage with your followers. In many surveys of more than 2,500 mid-sized social media users with a large following of on a daily basis occupied users, more than 65 percent thought Instagram was the finest social media platform for user engagement. The second best, Facebook, only acquired support of 20 percent.
So why is Instagram damn good at engaging with audiences?
Mobile friendly. Instagram is easy to use on mobile device or we can say that it is mobile friendly. It is a best social media platform which you can use on mobile, you can click the picture, edit and post immediately. And by doing this you can attracts more & more people. And if you want to promote your brand then an Instagram marketing agency can help you in this matter every effectively.
Visual nature. We human beings like better to collect and understand information through picture, and this is th
e only reason that visual marketing has become more successful in the age of social media. And on the Instagram the entire news feed is engaged by the horizontal span of images to enhance the user’s experience.
Innovation. If we talk practically, Instagram is a refine version of other big social media sites, just because of its simplicity. Instagram has done a great job of making a huge number of younger audience base in very short span of time. This social media platform offers publicly accessible posts just like Twitter, but simultaneously has excellent control over spam which makes it best social media marketing platform.
